Starting a new side business during the pandemic and while many businesses are closing at astronomical rates is crazy, I know.
But I also know there is never a perfect time to start doing what you love, no matter what is going on in the outside world. If anything, it is probably the best time to see if your interesting ideas or hobbies can potentially be turned into something more. We have already witnessed that in a matter of six months, many company jobs are disappearing left and right and are not as stable and secure as we once thought before. Also, we now have more time to be at home and much fewer obligations to go to social events. So, I truly believe with a little bit of perseverance, confidence, and patience, it is very possible to start something new of your own, even during very difficult and challenging times we are now living in.
You do need some capital, but not a lot. In the olden days, a new business needed many investors and heavy duty funding to get started. Now, businesses can start for under $1,000 or even less than $100, depending on the type of product or service you are creating. My initial startup costs amount to about $815 and I have listed the cost breakdown below:
|Annual personal domain cost (from Namecheap)||$9.08|
|Annual personal website cost (Business tier from Squarespace)||$216.00|
|Apple pencil (1st gen) – discounted*||$91.77|
|Apple 10.5 inch iPad Air 64 MB – discounted*||$467.22|
*These are essential items for my side business.
I created an online greeting card store for my side business, with all cards available for digital download so I did not have to worry about prints or shipping at the moment. The mission for this business is to empower and celebrate people for who they are and the moments that really matter to them. The cards provided are beyond standard birthday and anniversary cards. They include cards that congratulate loved ones coming out, starting a new business venture, and hitting a sobriety milestone.
My side business requires a good digital pen, a tablet, and a design app for me to make high-quality designs for my greeting cards. I hate to admit, but the Apple products I bought are the best tools in the market now for creating digital artwork. They work seamlessly with my 2018 MacBook Pro and Pixelmator Pro to do final edits for both the card designs and social media photography. The investment for these tools are quite high, but are necessary for what I need to make my card designs. Also, I knew a good friend who worked at Apple to help get me a discount. And if the business doesn’t work out, I can still use the iPad to watch Netflix and look at recipes while cooking, so it is a win win.
The second main expense was purchasing the business subscription plan on Squarespace for my business website. I researched their platform before purchasing to ensure they are able to sell digital products and they do. I also played with their limited features using the 30-day free trial and thought the platform was easy to use, after some time figuring out how to navigate their tools, including changing theme colors and categorizing commerce products. I really like how the user interface is set up so you can manipulate as much as you want and, if I had any questions, I was able to read through a detailed, step by step guide with photos from their support page. For a non-tech person like me, it is the right decision to use Squarespace for my business website.
It took me about six months to launch my side business. I worked tirelessly around my full-time professional job, which I thankfully still have and currently working remotely. I was drawing, sketching, and making edits during my lunch break and late evenings after an 8-hour workday. It was definitely hard, but I was doing something I enjoyed, so it did not feel like work. I recommend keeping a day job if possible, so income is still being generated and you can be a little bit more creative about what you want to do for your side business.
When I first started, I was overwhelmed with self-doubt, fear, and a lot of anxiety. I thought too much of what I had left to do and if the work I was doing was going to make a difference at all. So, in order to keep focus, I just concentrated on the next, small steps and just kept going. Instead of thinking about the big picture of a beautiful, finished website of my brand that showcased my greeting card designs, I focused on the little tasks that will take me further to it. It really worked, because now I am here and I recently launched my side business a few days ago.
Also, only mention your side business to a few people when you are first starting out. This helps keep the outside noise down and lets you focus on what you truly want to make and show the world. The first lucky few will be the ones who are likely to support you throughout the whole process anyway.
Right now, I am slowly building an online presence using social media. And using the same mindset as before, instead of trying to make a seemingly far reaching goal of a thousand sales, I figured I will try to make just one sale. I will continue documenting my side business journey and see where it takes me. Even if this takes me nowhere, I am uber happy to have put something out there that I can call my own. The feeling of joy from producing your own creative work and having purpose beyond my professional job is one of the best feelings you can have. Anyone can achieve the same fulfillment, including you.
Check out my side business here! Thank you in advance for your support! 🙂
FYI, none of the products or services mentioned are sponsored. This blog post is based solely on my own personal opinions.