If you’ve ever spent a chunk of your day creating a post or crafting the perfect caption for the ‘gram, but didn’t get the number of likes or follows you were really hoping for, then you are not alone. We’ve all been there and have felt discouraged about not getting enough likes, reach, or engagement as much as we hoped from having spent more time than we’d like to admit on one post.
Here are some encouraging news about Instagram: the social media platform is meant to keep people using the Instagram app and want people to discover new accounts and content. That’s why the “Feed” and “Suggested Posts” are always presenting fresh content from people you don’t currently follow. While carousels and videos perform really well, photo posts perform equally as well.
I am not here to teach you on how to beat the algorithm – I am here to EMPOWER you to use Instagram efficiently and effectively and to maximize results to help grow you, share your gifts to the world, and reach the right audience with Instagram.
I have four tips to help boost your Instagram growth strategically:
Tip #1: Build Consistency
Think about the people you like to follow – you also tend to follow people who post on a regular basis. You trust that they will come back consistently and provide more content for you to see or watch. Imagine you doing the same for other people. Providing consistent content for others builds trust and value in you and your brand. The more you show up regularly, the more your audience will too.
There are strategic ways to build consistency without feeling burnt out. One of them is to start scheduling days and times that work for you to post regularly. This means start posting once a week that works around your current schedule, whether it be work or class. You can wake up earlier or use breaks throughout the day to post. While you do need to start building a routine around posting, it doesn’t mean spending hours creating the perfect caption or photo.
Tip #2: Create Valuable Content
Create value in your content by providing new knowledge, advice, or stories your audience will find useful or relate to. The idea is provide valuable information to your audience and the more you do, the more they will come back to you for information. It can be a topic you have a solid understanding of or something you inherently know, such as the best tacos in your local neighborhood or the best programs to use in your professional industry.
Also, you don’t have to create new content every time. You can re-use your previous content and craft a new one or research other similar content and make it your own. You don’t have to create something new and fresh every time, it is okay to re-post old content in new ways. This helps reduce feeling burnt out too quickly and allows you to focus on other parts of building your business.
Tip #3: Engage With Your Audience
You don’t have like or comment on every post out there – there are strategic ways to engage with your audience. There are specific engagement strategies to use for Instagram stories, responding to a comment on your post, and commenting on a post from someone you enjoy following.
Tip #4: Create Smarter, Not Harder
The shelf life of your Instagram post at most is 24 hours and, at best, 48 hours. Instagram is designed so new content will always supersede older posts in order to provide continuously fresh content for people on the app.
While you can’t control this, you can control what you put in your caption. This means including some sort of actionable step that allows your audience to take a step further with you after seeing your content. What does this mean? This means providing a link to your blog or website, a Google form to your newsletter, or directing users to a platform you do own.
Growing your Instagram doesn’t have to be simply to gain new followers or have a ton of views – it can be a gateway to actualizing your dream life by growing your own brand and business with content and messaging you are truly passionate about. I want you to have the freedom to share your gifts to the world and to live your dream life one day. If you would like to figure out how to build your Instagram strategically for your business, I have a free guide for you here to start taking this journey. Good luck!